Traffic is the single biggest cause of accidental
death for 12-16 year olds. In 2004, 57 teens aged 11-16 were killed
as pedestrians on Britain's roads along with 1,407 serious injuries
and 6,013 slight injuries.
Six out of ten teens have either been in an accident/near miss
or know someone at school who has been. Teens get distracted when
they cross the road by talking and having fun with their friends,
chatting on the mobile phone, listening to music, or just thinking
about something else.
We aim to make
teenagers aware of the dangers of not concentrating on what they
are doing when they step off the kerb with a new hardhitting
For additional information about teenage road safety issues
please contact your Travel Awareness and Road Safety Team or
see the Think Road
Last Updated on 2/10/2012