MOSAIC Profiles

Which electoral ward am I in?

Household and Population profile using Experian Mosaic Public Sector data

Experian’s Mosaic Public Sector product is designed to identify groupings of consumer behaviour for households and postcodes. The methodology used is unique to Experian, and has been developed over many years to create classifications using data from a wide variety of different sources and different levels of geography.

It is designed to describe the UK population in terms of their typical demographics, social, economic, cultural, and lifestyle behaviour. The population is classified into 66 ‘Types’ that identify groups of individuals or households that are as similar as possible to each other and as different as possible from any other group. These ‘Types’ group together hierarchically into 15 ‘Groups’.

In each type there are a number of key features which make each category distinctive and are useful to bear in mind when devising communications or delivery strategies targeted at them. These are subjective and are intended to highlight key issues rather than to be comprehensive. Clearly not every one of the Borough’s 178,000 households will match exactly to just one of 66 different Mosaic Types or 15 Mosaic Groups. The description should be recognised as “generic types”, examples to which individual cases only approximate with various degrees of exactness.

Ainsdale Ward Mosaic Profile (pdf 252KB)
Birkdale Ward Mosaic Profile (pdf 255KB)
Blundellsands Ward Mosaic Profile (pdf 240KB)
Cambridge Ward Mosaic Profile (pdf 248KB)
Church Ward Mosaic Profile (pdf 258KB)
Derby Ward Mosaic Profile (pdf 247KB)
Dukes Ward Mosaic Profile (pdf 241KB)
Ford Ward Mosaic Profile (pdf 266KB)
Harington Ward Mosaic Profile (pdf 245KB)
Kew Ward Mosaic Profile (pdf 242KB)
Linacre Ward Mosaic Profile (pdf 241KB)
Litherland Ward Mosaic Profile (pdf 257KB)
Manor Ward Mosaic Profile (pdf 346KB)
Meols Ward Mosaic Profile (pdf 233KB)
Molyneux Ward Mosaic Profile (pdf 244KB)
Netherton Orrell Ward Mosaic Profile (pdf 244KB)
Norwood Ward Mosaic Profile (pdf 247KB)
Park Ward Mosaic Profile (pdf 234KB)
Ravenmeols Ward Mosaic Profile (pdf 237KB)
St Oswald Ward Mosaic Profile (pdf 306KB)
Sudell Ward Mosaic Profile (pdf 356KB)
Victoria Ward Mosaic Profile (pdf 258KB)

Last Updated on 08 March 2018