This Heroes Welcome in Sefton campaign was launched in June 2009 by the Mayor of Sefton.
How to Apply
Any business who is able to offer a discount or service to our active British Armed Forces Service Men and Women are encouraged to participate. You will need to complete the Heroes Application form.
What is it?
The scheme aims to promote awareness and civic pride of our residents in the Borough of Sefton in relation to our active British Armed Forces Service Men and Women (Including Reserve Forces) and Veterans.
British Armed Forces Service Men and Women (Including Reserve Forces) on production of an identification card will be able to claim discount or a service offered by the establishment they are visiting.
War Veterans within the Borough of Sefton or visiting the Borough on production of their Veterans Badge will be able to claim the discount or service offered by the establishment they are visiting.
What happens next?
Once we receive your application form, your business name will be posted on the website in the category under which your business fits, along with the nature of the discount/service offered.
As a business you will receive the "Heroes Welcome in Sefton" sticker and a welcome joining letter. This letter will give you information on the scheme along with any required contact details. It also will give you information on how to remove your business from the scheme should you at some stage decide to withdraw your discount/service.