Stephen Watson, Sefton Council’s Executive Director for Regeneration, Economy and Assets at Sefton Council, recently showcased the borough’s ambitious regeneration programme to an audience of developers, investors and local authority leaders from across the north of England.

Place North Revitalising our Town and City Centres

Speaking at the Place North Revitalising our Town and City Centres conference in Manchester, Watson highlighted the transformational projects underway in both Southport and Bootle. And he described how Sefton is using these major investment schemes to support economic growth, attract visitors and improve opportunities for local communities.  

A key focus of the presentation was the £100m-plus Marine Lake Events Centre in Southport, a flagship regeneration project that will strengthen the town's visitor economy significantly and is already acting as a catalyst for further private sector investment to help drive growth across the wider area.  

The venue, which is currently expected to open in 2029, is forecast to create hundreds of jobs, attract around 600,000 additional visitors each year and contribute more than £30 million annually to the local economy.                                   Image - Place Media

Watson also highlighted other major projects underway in Southport, including the refurbishment of Southport Pier and the new Southport Town Hall gardens.

Continuing transformation   

Delegates heard about the continuing transformation of the Strand in Bootle and the surrounding town centre. The project aims to reshape the heart of Bootle through new public spaces, improved connectivity, modern leisure and retail opportunities and investment that supports future growth.  

Watson also highlighted the success of Salt and Tar, which has become an important cultural and events destination, bringing thousands of people into Bootle town centre and helping create new opportunities for businesses and visitors.  

During the presentation, Watson explained that Sefton's regeneration programme forms part of the Council's wider Sefton 2030 vision. He said investment in infrastructure, town centres and visitor attractions is helping to create the conditions for future private sector investment and economic growth.

Importance of partnership working  

The presentation also highlighted the importance of partnership working, including support from the Liverpool City Region Combined Authority and national government, alongside a focus on delivering value through economic, social and environmental benefits.  

Addressing the conference, Watson said Sefton's approach is centred on creating places where people want to live, work, visit and invest. 

Regeneration and placemaking experts

After the event Watson said: “The Revitalising our Town and City Centres event brought together regeneration and placemaking experts from across Northern England to share examples of how towns and cities are adapting to changing economic conditions.  

“I was pleased to be able to showcase the scale of investment and transformation currently underway across Sefton, as well as looking ahead to the next phases of delivery. This will see the continued delivery of major capital projects, engagement with partners and ongoing work to make the best use of the Council's assets.” 

You can read the Place North report of the event here.