Businesses in Bootle are keen to work with Sefton Council and Everton FC to boost the town’s matchday appeal.

Feedback from the Council’s recent business impact survey showed that almost all local businesses (98%) are aware of the new stadium and the significant opportunities it could bring to Bootle. Three quarters of those who took part also knew about the dedicated shuttle bus service running before and after matches between the Strand Bus Station and the stadium.

Business Plans to Capitalise on Matchdays

Many of the businesses consulted said they are planning to extend opening hours and introduce special matchday offers. This included themed food and drink, and other promotions to attract supporters and visitors.

Sefton Council carried out the survey in partnership with Everton Football Club and Hill Dickinson Stadium, to help understand the opportunities and potential impacts the new stadium development for Bootle. 

Ensuring Local Businesses Benefit from Major Investment 

Since the stadium project began, Sefton Council has been working closely with Everton FC, Liverpool City Council and Merseytravel to ensure local businesses and communities can benefit fully from this major investment. Following two successful test events at the new stadium, with a further match planned for Saturday 9^th August, the Council invited businesses in Bootle to share their views through an online survey. 

The survey was led by InvestSefton, the Council’s dedicated business support team. It asked businesses about key issues including transport, parking, themed events and fan zones at Salt and Tar and Lock and Quay and the expected increase in visitor footfall on match days. Officers also spoke directly with retailers, business owners and social trading organisations in Bootle Strand and along the Stanley Road corridor. 

In response to the feedback, Sefton Council has confirmed it will continue to improve directional signage to car parks and public transport links. It will also monitor the use of parking and shuttle bus services, and provide businesses with practical support around recruitment, marketing and planning for matchday trade. 

Salt and Tar Highlighted as Key Venue

The Salt and Tar event space next to Bootle Strand has been highlighted as a key location for fan engagement and themed activities. Regular shuttle buses from Bootle Strand ensure it is easy for fans to travel to and from the stadium.

Council officers are already in discussions with Everton FC and Merseytravel to develop further local business opportunities and events linked to the transport hub and nearby parking. 

Councillor Marion Atkison, Leader of Sefton Council, said: 
“Everton’s new stadium is a once-in-a-generation opportunity for Bootle.

“These findings show there is real optimism and ambition among our local businesses. We’re committed to working with our partners to make sure this development delivers lasting economic and social benefits for our communities.” 

Councillor Paulette Lappin, Sefton Council’s Cabinet Member for Regeneration, Economy and Skills said: 

“This survey has given us a clear picture of how local businesses see the opportunities ahead.

“It’s a great starting point as we work to boost business growth and make sure Bootle benefits fully from this investment. This is only the beginning, we will keep listening to our businesses and residents so everyone can help shape what could be very exciting times for Bootle.” 

Councillor Liz Dowd, Chair of Sefton’s Public Engagement Panel, added: 
“We really appreciate the time our businesses have taken to share their views. This feedback is crucial as we shape future plans that bring long-term benefits to Bootle.” 

Where to Find Full Survey Results

To read the full survey findings, you should visit  We Asked, You Said, We Did - Sefton Council - Citizen Space