As a Local Authority, Sefton Council has a statutory duty to be able to communicate all messages, changes and information in a clear and concise manner. The Council corresponds with many different people including residents, businesses, stakeholders and other key partners. To address each of them, a tailored writing style is really important.
To get the correct style you need to consider your tone which should be adopted to suit your audiences and target markets. Know the audience you are corresponding to and remember it is vital to think about the objectives of each communication, as this will help you design your message.
Always use plain English and jargon free language in any communications. For advice and guidance, please liaise with the Corporate Communications and Engagement Team.