Information for Businesses
The Open is one of the world’s largest sporting events and brings significant economic benefit to host communities. Its return to Royal Birkdale represents a major opportunity for Sefton’s businesses across hospitality, retail, accommodation, food and drink, visitor services and the wider local economy.
Business Toolkit
To support this, Sefton Council and The R&A are developing a Business Toolkit to help local businesses prepare. This will be available in early 2026 and will focus on areas such as:-
- where to access business advice and training.
- marketing and promotional opportunities.
- key contacts and support services.
- licensing and regulatory considerations.
- expected demand patterns during the lead-up and event week.
Business Engagement
Ahead of this, Sefton Council is already engaging with local business groups to understand priorities, share early information and ensure businesses are well-placed to make the most of the opportunities The Open brings.
Business briefing dates and recruitment activity will be shared in the New Year.