Information for Businesses
The Open is one of the world’s largest sporting events and brings significant economic benefit to host communities. Its return to Royal Birkdale represents a major opportunity for Sefton’s businesses across hospitality, retail, accommodation, food and drink, visitor services and the wider local economy.
Business Toolkit
Businesses and residents can now access the official Business & Resident Toolkit for The 154th Open, produced by Sefton Council in partnership with event stakeholders, the toolkit provides practical guidance and support to help businesses, community groups and residents prepare for The Open.
Bringing together key information in one place, it is designed to help people plan ahead with confidence, stay informed as preparations progress and make the most of the opportunities the Championship will bring to Southport and Sefton.
The Open is expected to attract hundreds of thousands of spectators to Southport and generate significant international exposure for the destination, creating opportunities for local businesses to welcome visitors and showcase everything the town has to offer.
Businesses and residents are encouraged to download the toolkit, sign up for future updates and begin planning ahead for Championship week.
Download the Business & Resident Toolkit here.
Business Engagement
Ahead of this, Sefton Council is already engaging with local business groups to understand priorities, share early information and ensure businesses are well-placed to make the most of the opportunities The Open brings.
Business briefing dates and recruitment activity will be shared in the New Year.